Despite technology’s challenges to entrepreneurs, it can still be a great way to boost your company’s productivity and sales. Here are resolutions to help you make the most of your investment.

Look at your ICT status
Before you start implementing technology, it’s important that you thoroughly assess your current state of operations and identify areas where you can improve. This will allow you to make informed decisions and improve the efficiency of your company. After identifying the areas where you can improve your company’s competitiveness, you can then start a process that will involve getting proposals from various vendors. Having a clear ICT plan can help you secure a loan.

Create an online strategy
Before you start implementing technology, it’s important that you thoroughly assess your current state of operations and identify areas where you can improve. Having a clear online strategy will allow you to make informed decisions and improve the efficiency of your company. It will also help you connect with your customers and increase sales.

Optimize your website
A company’s virtual storefront is often neglected when it comes to online strategy. Many websites are poorly designed and do not meet the company’s overall business goals. To improve the effectiveness of your site, make sure that it is not only visually appealing but also has a call to action and contact details. Get help from an SEO firm to ensure that your site is optimized for search engines.

Focus on social media
Social media is a great way to connect with your customers and monitor what’s happening with your business. If you haven’t already started, create a presence on the main platforms to manage your brand, interact with your audience, and mark your territory. It’s important to remember that social media is all about the soft sell. Follow a supportive and helpful tone.

Regularly Update Your Security
Having a clear and consistent ICT security policy is also important to ensure that your company’s activities are secure. This should include guidelines on how to use and download software, as well as rules for password and access restrictions.